Social Media Marketing
Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business. Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. Why Is Social Media Marketing Important Today? Today's consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business. Your customers and prospects are using social media channels every single day, multiple times a day. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Facebook alone has over 2.7 billion monthly active users. Social media is an ideal place for brands looking to gain insights ...
